Starting an online business and trying to decide what tech to add while still staying within a possibly meager budget can be daunting. You can find yourself staring down a wide variety of options – each one with a daunting list of pros and cons. Each one covers a different aspect of your business. And each one presents you with the task of learning how to best use it in your business.  

And then there are also so many different voices telling you that their tech is absolutely necessary, invaluable, and the best there is! At FeatheredVine, we understand the overwhelm of building a business from scratch while bootstrapping. We understand the overwhelm of figuring out which voices are trustworthy and what to invest in to grow your business. After all, we are on the same journey! 

This is why we only recommend tools that we have used and seen the benefit of for ourselves and with our clients. Google Analytics is one of those tools. 

No, there will not be any live sessions to attend. This masterclass was presented to a Live class for the first time when it was created. You will find the replay of this masterclass in the course area and a summarized version for those who have limited time. 

 
Since Google Analytics is such a relevant topic we took extra care to make this introduction course as interactive as possible, no matter when you join. There is a comment section in the course where you can ask questions and get feedback from the private community on Heartbeat. We receive many questions and keep adding more resources to cover those questions.

We will need an entire course to fully unpack the power of Google Analytics and how to optimize it for your specific needs. For this training, we will cover the initial setup, installing the tracking code on your website, and how to interpret the data you receive back from the tracking code. We will also cover the use of data streams for specific purposes. By the end of the course, you will have a good overview of the platform and will be able to find your way around in the future.

For sure! Google Analytics will definitely help you get a better ROI on Ad spending. However, it also provides precious insight into your website's performance and where you need to improve—ensuring that your customer stays on your website and converts into paying customers of your products and services. If you are targeting SEO milestones, tracking this data is also critical for your website growth.

No! Google Analytics can be used for many applications. You can add a tracking code in some email service providers, landing page creators, shopping carts, etc. You can also import data to get better analytics reports. Learn how to use the data for any application effectively.